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October, 2007:

PREsell

Oct 29th, 2007
by Lawrence Ip.
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Visitors to your site get there seeking relevant…original information. Seeking value. So you must play by the rules to be looked upon as being of value. By actually…being of value! It is self sabotage to do otherwise. And nonsense to think anyone can outwit the likes of Google. By adopting techniques that will not yield the desired long term results.

Ultimately it is the customer that must be kept in focus. At all times! This is accomplished by providing content that delivers. By delivering it in your own voice. In your own way. By giving of yourself in lieu of your absence.

Your visitors will like and trust in this approach. They will like and trust…You!

And you will find your work both a Business and a Pleasure.

PREsell with theme based…keyword focused content pages.

Enjoy!

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Traffic

Oct 22nd, 2007
by Lawrence Ip.
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TRAFFIC

Before we set out I would like to note…that I am not going to handle the subject of Site Optimization here.

Press on shall we?

All roads lead to Rome. Whether on or offline all businesses need access to traffic. Access to prospective customers, as customers are the lifeblood of every business!

But before we proceed I must make myself perfectly clear.

We must accept the fact that even though we may be passionate and knowledgeable about a subject. That this alone is not enough to make of it a profitable business. Some wonderful subjects make excellent reading; are often quite informative and useful, and are an excellent form of expression, like a journal or diary, and as such are a personal indulgence. Now we are presented with a dilemma. A double edged sword. The double edged sword of Business and Pleasure. That cuts through tradition and myth. I assure you, that this sword, does in a manner of speaking – exist.

Now. Although the original idea for your niche may on the surface seem lax. Your “niche”. Your gold, will be found in a vein somewhere deeper within that original idea, or from somewhere just outside of it. This makes the discovery of your niche a very personal and exciting one! The niche within a niche. Your “theme”.

All roads do lead to Rome! Get it? Good.

Find the gold and the miners will come!

Fact. Literally Billions of dollars and countless number of man hours a year are spent by search engine companies, which really means the advertisers and their customers, to get your business. The bottom line is that search engines are on the side of Content Providers. Who in turn need to be onside with their audience.

Own your niche. So you can give of it freely.

The Traffic Test

The Order of Business

Oct 14th, 2007
by Lawrence Ip.
1 comment

Content…Traffic…PREsell…Monetize…a.k.a C.T.P.M.

At the heart of every success story is a discipline. A process whereby those who proceed according to it. Profit by it! When it comes to building a website or lens that pulls in traffic you need a process. You also need the right knowledge and tools to extract the most from it. A system. The SiteBuildIt! system of C.T.P.M is a tried and proven process that produces results. With a level of support that is absolutely 1st Class! SiteBuildIt! is a product that deserves all due consideration.

CONTENT

In this case…the map is the territory

Take confidence in the knowledge that you can build a body of work. That is exactly what I did. I simply claimed my right as a human being to express myself fully. I have no excuses. All the tools are there with the technology in place to support our endeavors. I am not talking about some pushy arrogance that only begets strife…it is a state of mind that is passionless. Transcending desire.

This concept is not new. But I can tell you this. Once realized…it takes away all the burden of ambition. Blind ambition is reckless.
It is the notion of primordial human goodness that is the actual appeal.

This fact is of paramount significance. Especially in the paradigm of Internet Marketing. Your success depends upon your authentic presence as a Content Provider. In other words you must gain your visitor’s trust!
The way to communicate this trust is to deliver beyond expectation. Simply by being yourself. Your best self! This is what will remind people of the basic goodness within themselves. Also known as alignment.

Now. Some people may say that my proposition is manipulative. I disagree. People are not stupid…they will spot your undoing as sure as the sun shines! It is all about supply on demand. The Sun is always there…supporting life on earth as we know it. It is this sense of consistency that radiates the confidence we are attracted to. Be that dependable. Take the effort to refine your knowledge of your niche. Know the benefits and joy of doing good work. Because fear can not exist in a world empowered by dependable and relevant information. Knowing this…executing the order of business without attachment and simply doing the things that work. By eliminating failure…you will most definitely produce content that will satisfy both you and your target audience. Also known as producing the goods.

Next week we will look at the subject of Traffic.

High Traffic Websites

Enjoy!