TRAFFIC
Before we set out I would like to note…that I am not going to handle the subject of Site Optimization here.
Press on shall we?
All roads lead to Rome. Whether on or offline all businesses need access to traffic. Access to prospective customers, as customers are the lifeblood of every business!
But before we proceed I must make myself perfectly clear.
We must accept the fact that even though we may be passionate and knowledgeable about a subject. That this alone is not enough to make of it a profitable business. Some wonderful subjects make excellent reading; are often quite informative and useful, and are an excellent form of expression, like a journal or diary, and as such are a personal indulgence. Now we are presented with a dilemma. A double edged sword. The double edged sword of Business and Pleasure. That cuts through tradition and myth. I assure you, that this sword, does in a manner of speaking – exist.
Now. Although the original idea for your niche may on the surface seem lax. Your “niche”. Your gold, will be found in a vein somewhere deeper within that original idea, or from somewhere just outside of it. This makes the discovery of your niche a very personal and exciting one! The niche within a niche. Your “theme”.
All roads do lead to Rome! Get it? Good.
Find the gold and the miners will come!
Fact. Literally Billions of dollars and countless number of man hours a year are spent by search engine companies, which really means the advertisers and their customers, to get your business. The bottom line is that search engines are on the side of Content Providers. Who in turn need to be onside with their audience.
Own your niche. So you can give of it freely.